The Viral Song of Skusta clee Real Emotion or Marketing Genius? issue - RCMStudio

The Viral Song of Skusta clee Real Emotion or Marketing Genius? issue

   

 

    

Skusta Clee made waves on Valentine’s Day 2025 with the release of his new single, “Kalimutan Ka.” In just eight days, the music video skyrocketed past 5 million views on YouTube, proving once again that his music resonates with fans. The song is also available for streaming on Spotify.

But what really got people talking wasn’t just the song it was the timing. “Kalimutan Ka” dropped on the same day that Skusta Clee’s ex, Zainab Harake, released her prenup video with her new partner, Ryan. Naturally, the internet exploded with reactions, especially on TikTok, where theories and speculations ran wild.

To fuel the excitement, Skusta Clee shared behind-the-scenes clips of the making of "Kalimutan Ka" on TikTok, giving fans a glimpse into his creative process. The buzz paid off by February 21, 2025, the song had hit #1 trending on YouTube Philippines and even ranked internationally, reaching #3 in the UAE and #23 in Saudi Arabia.

H, and covers, pushing the song’s reach even more. On Spotify, "Kalimutan Ka"

debuted at #81 in the Philippines with 173,938 streams on launch day, while Skusta Clee’s monthly listeners soared past 5 million.

On YouTube and TikTok, reaction videos flooded in, with some covers even racking up thousands of likes. Clearly, the song struck a chord with listeners.

The Drama Behind the Hype

But was this success purely organic, or was there a deeper strategy at play? Let’s break it down:

1. Timing & Strategy

The Valentine’s Day release of "Kalimutan Ka" on the same day as Zainab and Ryan’s prenup video was no coincidence. The song’s emotional lyrics and visuals perfectly aligned with the heartbreak narrative, sparking countless discussions about whether it contained hidden messages.

2. Engagement & Public Reaction

The drama divided the audience:

Supporters saw the song as a heartfelt emotional release.

Critics believed it was a calculated move to maximize attention.

Regardless of which side you’re on, one thing is clear: the controversy boosted engagement. On TikTok, reaction videos, memes, and theories flooded timelines. On YouTube, the song hit #1 trending, proving once again that drama sells.

3. Marketing Move or Real Emotion?

If this was a marketing stunt, it was genius. The controversy helped catapult the song to viral status.

If it was genuine emotion, then Skusta Clee simply used music as his outlet, with the release date being either a coincidence or a well-timed response.

4. The Impact on Their Careers

Skusta Clee gained millions of views, more streams, and major social media buzz.

Zainab & Ryan also benefited what could’ve been a regular prenup post turned into a hot topic.

Lesson? Drama fuels engagement in the entertainment industry. Whether intentional or not, this controversy kept all three of them in the public eye.

Final Thoughts

Was this planned or just fate? We may never know for sure. But what’s undeniable is that "Kalimutan Ka" became an instant hit, proving that when music, emotions, and controversy collide, it creates a formula for viral success.